It’s Not That Simple: Podcast S01E05 Ford Invests $500m in Rivian

It’s Not That Simple: Podcast S01E05 Ford Invests $500m in Rivian

This episode discusses Ford’s investment in Rivian and the dynamics of such a partnership. Ford Motor Company invested $500m in Rivian this week, presenting an opportunity for the market leader in pickup trucks to collaborate with the first compelling electric pickup truck. Ford joined Amazon, who invested $700m back in February 2019, and Rivian has…

Honda Haptic Leather Can Make Everything A Switch: Patent Of The Week

Honda Haptic Leather Can Make Everything A Switch: Patent Of The Week

Honda has patented ‘haptic leather’ which can make everything a sensor, a switch or an interface. In typical legalese, the official title of the patent is “Haptic function leather component and method of making the same” Hyundai recently shared their concept cockpit in an i30. Getting past the touchpad functionality for a second, it is…

It’s Not That Simple: Podcast S01E04 Manual Gearboxes: Attention To Detail

It’s Not That Simple: Podcast S01E04 Manual Gearboxes: Attention To Detail

This week’s episode gives an overview of the lengths to which some manufacturers go to deliver a pleasing shifting experience. Manual Gearboxes (or Manual Transmissions or Stick Shifts) are on the decline and this looks set to continue with the growth of electrification. However, in many car companies there are specialist engineers that put in…