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Engineer vs. Consumer: The Importance of Attribute Performance

Engineer vs. Consumer: The Importance of Attribute Performance

Posted on January 29, 2019March 6, 2019Author EdwardPosted in AutomotiveLeave a Reply

Why does one person buy a VW, another buy a Ford, and a third buy a Honda? Is it because of how it drives? How it sounds? How it feels? Or does it just come down to being the right price and looking good? The effort of engineers A few years ago, I was taking…

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So What Will It Be: Supra or Z4?

So What Will It Be: Supra or Z4?

Posted on January 27, 2019March 6, 2019Author EdwardPosted in Automotive3 Replies

The Toyota Supra is finally here and saw its grand unveiling at NAIAS 2019. It has made a good impression, ticking the boxes of any new and popular car: selling the first VIN for $2.1m at Barrett-Jackson , selling out the right-on-trend special edition launch model , and filling endless pages of car-themed pages with…

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